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Our Credo

The values that guide our decision-making are spelled out in our credo. Put simply, our credo challenges us to put the needs and well-being of the people we serve first.
Robert Wood Johnson, chairman from 1932 to 1963 and a member of the Company’s founding family, drafted our credo himself in 1943, just before Johnson & Johnson became a publicly traded company. This was long before anyone ever heard the term “corporate social responsibility.” Our credo is more than just a moral compass. We believe it’s a recipe for business success. The fact that Johnson & Johnson is one of only a handful of companies that have flourished through more than a century of change is proof of that. 


Our full credo is available for download:
Credo (PDF, 20,3 KB)


Johnson & Johnson (Corporate) | www.jnj.com

Our self-image

In 1944, Johnson & Johnson adopted a Caring Statement as a summary of corporate values.

The original English version can be found here.